About this courseCourse overview
Canada's Anti-Spam Legislation applies to commercial electronic messages sent to or from Canadian computers, including email, text and social media direct messages. Businesses can face administrative monetary penalties of up to $10 million per violation.
This online course explains what counts as a commercial electronic message and the three core requirements: consent, identification and an unsubscribe mechanism. You learn when implied consent applies, how long it lasts and how to record express consent so you can prove it.
Practical lessons cover exemptions, referrals, installing computer programs and the steps to take when you buy or merge an email list.
The course ends with a checklist your team can use before every campaign.
OutcomesWhat you'll learn
- Recognise a commercial electronic message under CASL
- Tell express consent from implied consent and track both
- Include the identification and unsubscribe details every message needs
- Process unsubscribe requests within 10 business days
- Apply the exemptions correctly
- Understand penalties and how to reduce risk
Regulatory alignmentLaws and regulations covered
General education based on the current official texts and guidance. It is not legal advice.
AudienceWho this course is for
- Marketing, sales and customer success teams
- Small business owners who send newsletters
- Agencies sending messages for Canadian clients
- Compliance and legal teams
CurriculumWhat's inside the course
1CASL basics3 lessons
- What CASL covers
- Commercial electronic messages
- Who enforces CASL
- Module quiz
2Consent3 lessons
- Express consent
- Implied consent and time limits
- Proving consent
- Module quiz
3Message requirements3 lessons
- Identification details
- Unsubscribe mechanism
- Ten-business-day rule
- Module quiz
4Exemptions and special cases3 lessons
- Exemptions
- Referrals
- Software installation
- Module quiz
5Managing risk3 lessons
- Penalties and enforcement
- Pre-send checklist
- Final assessment
- Module quiz
Before you startRequirements and assessment
Requirements
No prior experience required. Lessons start from the basics and build towards practical application at work.
Assessment
A short quiz after each module and a final assessment. Pass mark: 70%, with up to 3 attempts.
IncludedCertificate of Completion
Complete all lessons and score 70% or more in the final assessment, and your Certificate of Completion is issued instantly in your account. It shows your name, the course title, the issue date and a unique certificate ID, as an A4 page you can print or save as PDF for your training records.
- 1Complete the lessons
- 2Pass the final (70%+)
- 3Download your certificate
It records completion of an on demand online course. It is not a professional licence, designation or accreditation, and Charter Compliance Academy is not affiliated with any government body or regulator.
FAQFrequently asked questions
Does CASL apply to businesses outside Canada?
Yes, if you send commercial electronic messages to recipients in Canada.
Does it cover text messages?
Yes. CASL applies to email, text messages and other electronic messages.
Is this legal advice?
No. The course explains the rules in plain English. For specific situations, speak with a lawyer.
Can my marketing team take it together?
Yes. Request a team quotation from the team page.
Training a team?
Group enrolment, progress reports and invoices in Canadian dollars.
